PictoColor Releases iCorrect EditLab Pro Power Suite

Streamline Adobe Photoshop and Lightroom RAW color correction workflow

Burnsville, MN—February 12, 2010- PictoColor today announced the release of iCorrect EditLab Pro Power Suite. Now serious photographers can unleash the simplicity and speed of PictoColor’s iCorrect EditLab color correction technology in either Photoshop or Lightroom. With its highly-acclaimed technology, smartly arranged tools, and workflow enhancing features, iCorrect EditLab technology will save photographers hours and minimize the frustration of making color, noise, and sharpening adjustments in Photoshop and Lightroom. Also included in the Power Suite is ProcessQ for batch processing color correction of JPEG and TIFF image files.

iCorrect EditLab Pro Power Suite consists of iCorrect EditLab Pro 5.5 Plug-in for Photoshop and iCorrect EditLab ProApp 6.0 standalone application which integrates seamlessly into the Lightroom RAW workflow or operates as a standalone batch processing color correction program for JPEG and TIFF formatted image files. The power suite offers these benefits.

• Simplify and speed up Photoshop Color Color Correction (iCorrect EditLab ProPlug-in)
• Seamless Lightroom color correction RAW Workflow (iCorrect EditLab ProApp)
• Batch ProcessQ Color Correction of TIFF & JPEG files (iCorrect EditLab ProApp)
• Noise Removal integrated into color correction workflow process (Both Products)
• Sharpening integrated into color correction workflow process (Both Products)

Frustration-Free Color Correction with Professional Results
For photographers looking for an easier way to make the color right, iCorrect EditLab Pro offers an intuitive, straight-forward tool set.  iCorrect EditLab color correction consists of four separate tools logically arranged from left to right providing a wizard-like approach to accurate color.  The tools are designed in such a way that as a user progresses from left to right, adjustments made with one tool will not, and in fact, cannot be affected by any of the tools to its right.  This alleviates the common frustration of correcting for one thing while throwing off another.  With iCorrect EditLab one pass through the tools and that’s it.  Plus, each tool has an optional SmartColor feature which analyzes the image and adjusts the settings to an initial recommended settings.

Perfect Companion Program for RAW Workflows
For digital photo purists who want to take full advantage of all the benefits of RAW capture, iCorrect EditLab ProApp integrates seamlessly into Lightroom’s RAW workflow.  It simplifies enhanced color adjustments with intuitive, easy-to-use tools that eliminate the frustration of fine tuning images for final presentation. 

Advanced Black-and-White Conversions and Sepia Tones
For photographers looking to add creative artistic effects, iCorrect EditLab’s advanced technology makes black-and-white conversions and sepia tones easier than ever before.  iCorrect EditLab’s  unique approach allows users to control how the colors map to gray scale as well as selectively retain certain colors of the original image for stunning results.

Pricing and Availability
iCorrect EditLab Pro Power Suite may be purchased at PictoColor’s on-line store at www.pictocolor.com for an introductory price of $149.95 as a software download. After the introductory period the price will be $174.95.

About PictoColor
PictoColor is a leading developer of easy-to-use, time saving digital photo software.  PictoColor products serve digital photo enthusiasts, professional photographers, photo labs, and other creative imaging professionals. PictoColor is located at 12219 Wood Lake Drive, Suite 200, Burnsville, MN 55337, Tel: 952-894-8890.  For more information, visit www.pictocolor.com

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© 2011 PictoColor Corporation. All rights reserved. PictoColor, the PictoColor logo, and PictoColor iCorrect EditLab are either registered trademarks or trademarks of PictoColor Corporation in the United States and/or other countries. Macintosh is a trademark of Apple Computer, Inc., registered in the United States and other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Adobe, Photoshop, and Lightroom are trademarks of Adobe Corporation, registered in the United States and other countries. All trademarks referenced in this document, whether identified as trademarks or not, are the sole property of the legal owners of such marks. PictoColor makes no such claims to any such marks nor willingly misused or misapplied any marks.