iCorrect^® -Celebrating 10 Years

Making the Color Right!

Greetings,
In this issue of PictoScript we begin the celebration of the ten year anniversary of PictoColor's iCorrect Photoshop Plug-ins. Yes, iCorrect software has been saving thousands of photographers, from amateurs to professionals, countless hours Making the Color Right. Our first plug-in, iCorrect Professional (now called iCorrect Portrait) was released to the public on April 27, 2001. It featured our proprietary Skin Tone Color Correction Technology and "point and click" approach to color correction.

First Review-- May, 2001"A new one that I can strongly recommend is iCorrect Professional....The interface is very simple — even sparse by comparison with some. But the power of this tool is not to be diminished by its apparent simplicity. A very sophisticated piece of code clearly lies beneath the surface. ...The program automates the process of arriving at proper settings for brightness, contrast and colour balance. This is a tall order, but remarkably the program does a very good job."Michael Reichmann, Luminous Landscape

Over the next few months we will highlight the history and unique benefits of iCorrect software, iCorrect OneClick, iCorrect Portrait, iCorrect EditLab Pro, and iCorrect EditLab App.

Special Discount Offer on iCorrect Portrait
If you take pictures of people and don't already have iCorrect Portrait we offer a featured product discount on the purchase of iCorrect Portrait or the Upgrade from a previous version. The upgrade discount also applies to those of you who might still have an old version of iCorrect Professional.

 iCorrect Portrait Photoshop and Elements Plug-in for Windows and Mac

A Little History-The Story Behind iCorrect Portrait
In 2001, our affiliate technology company, Pictographics International, introduced iCorrect Professional Photoshop plug-in, the first plug-in to use the Pictographics' Skin Tone technology. It was an immediate success because it reduced complex color correction tasks to a simple "point-and-click" process and made people come alive.

iCorrect Professional

Here is what Mike Passini, Digital Imaging Resource, said about iCorrect Professional in 2001. "iCorrect Professional, ...provides a smarter way to color correct an image...Take our favorite problem. Flesh tones. Your digicam may handle these fine in sunlight, but do less well with flash. And if you're scanning the problem is even worse. Natural skin tones are complex but our eyes are not easily fooled. Sometimes it's so bad it seems like everyone overdosed on various quick tanning creams...But select iCorrect from the Filter menu, set "Skin" for the target color and just click on the bad skin and presto! you've got flesh tones. Not eFlesh Tones, not one-hour flesh tones, but real skin color."

The two major reasons for iCorrect Professional's success was that it (a) reduced complex Photoshop color correction to a simple point and click process and (b) employed a new skin tone technology that made people come alive. The skin tone technology that was developed by Pictographics, now in iCorrect Portrait, is still unique in the digital imaging industry and the best skin tone correction available.

iCorrect Professional Discontinued-(Dumb Decision)-iCorrect Portrait Released
In early 2004 we set up a separate company, PictoColor, to develop and market end-user products and Pictographics became a technology licensing company, www.pictographicsint.com. Because of product confusion (a condition we still endure), we decided to drop iCorrect Professional and concentrate on marketing iCorrect EditLab, our flagship product. Well, that didn't set to well with many of our customers because, while EditLab is a truly remarkable color correction and editing technology, the simplicity and skin tone technology of iCorrect Professional was missed. So, after a discussion with one of our portrait photographer customers who suggested we create a new version and re-name it (maybe call it Portrait) we decided to follow his advise.  In June, 2005 we introduced iCorrect Portrait with a new user interface and productivity features while maintaining the simplicity and skin tone technology of IC Professional. iCorrect Portrait is still getting rave reviews.

iCorrect Portrait is still the Best Shortcut to Perfect Color
for Wedding and Portrait Photographers

Joe Farace, the renowned portrait photographer, writes about iCorrect Portrait, his favorite color plug-in, in a recent post on Skips Photo Network. "For the portrait of Shannon Marie I merely clicked on her cheek, then checked set White Point for some additional color and density adjustment, then added a plus 20 point on the Lighten control, all from within the plug-in."	My favorite tool for correcting skin tones is PictoColor’s iCorrect Portrait Photoshop compatible plug-in....It does a great job in correcting color. © 2003, Joe Farace, All Rights Reserved

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PictoColor Learning Center-iCorrect Portrait
Are you aware of the PictoColor Learning Center? There you will find User Guides (including pdf versions for printing), tutorials, and videos to help you get the most out of our products. Our Learning Center is at http://www.pictocolor.com/learning.htm

iCorrect Portrait Demo version 
Try the iCorrect Portrait Demo-Go to http://www.pictocolor.com/Register_Portrait_demo.htm  and try it for yourself to see how easy and quick the point-and-click and skin tone technology really works.